Near the rugged, volcanic southwestern coast of Iceland, the pure glacial waters filtered by lava rock are an ideal environment to raise native Arctic Char, or as Icelanders call it, Bleikja. A protein-rich cousin to Salmon, Arctic Char shares the same reddish pink color, texture and flavor. Our Arctic Char is sustainably raised in secure land-based tanks.
PRIMARY INGREDIENTS: Arctic char, chicken meal, pea starch, canola meal, pea protein, potato protein, dried egg product, beef fat naturally preserved with Vitamin E, cassava root flour, whole lentils, natural liver flavor, pea fiber,
ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (phosphoric acid, potassium chloride, salt, sodium bisulfate, calcium carbonate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), dried yeast, taurine, L-Lysine monohydrochloride, Vitamins (choline, Vitamin E, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3). A435118
Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA
Purina Beyond Grain Free Arctic Char & Lentil Recipe is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for maintenance of adult cats.
|Crude Protein (MIN)||38.0%|
|Crude Fat (MIN)||15.0%|
|Crude Fiber (MAX)||4.5%|
|Linoleic Acid (MIN)||1.3%|
|Calcium (Ca) (MIN)||1.0%|
|Phosphorus (P) (MIN)||0.8%|
|Zinc (Zn) (MIN)||150 ppm|
|Selenium (Se) (MIN)||0.35 ppm|
|Vitamin A (MIN)||12,000 IU/kg|
|Vitamin E (MIN)||150 IU/kg|
|Omega-6 Fatty Acids* (Min)||1.4%|
|*Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.|
ADULT CAT FEEDING INSTRUCTIONS
These recommended feeding amounts are based on using a standard 8 oz/250 ml measuring cup which contains approximately 117 g of Purina Beyond. Use the recommended amount to fill your cat’s bowl in the morning, so your cat can enjoy Purina Beyond throughout the day. Ideal body condition should be maintained by adjusting this amount based on your cat's age, activity and environment. Nutritional needs will change over time. You can best serve your pet by feeding the amount that maintains a healthy weight, whereby you can easily feel your cat's ribs.
MAKING THE SWITCH TO PURINA BEYOND
Although you’ll be anxious to see the difference Purina Beyond can make in your cat, please allow 7 - 10 days to ease the transition from your cat's current food. This will help avoid stomach upset. Each day, simply feed a little less of the previous food and a little more Purina Beyond until you’re feeding Purina Beyond exclusively.
NO SUPPLEMENTS NECESSARY
Purina Beyond provides 100% complete and balanced nutrition for adult cats. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.
FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your cat daily. Proper diet, exercise and veterinary care are the best ways to keep your cat healthy. If your cat hasn’t had a check-up in the past year, please make an appointment today.
Calorie Content (fed)
|Weight of Cat||Amount to Feed|
|5 to 9 lbs. (2.3-4.1 kg)||1/3 to 2/3 cup (39 - 78 g)|
|10 to 14 lbs. (4.5-6.3 kg)||2/3 - 3/4 cup (78 - 88 g)|
My babies are loving this cat food, I have 3 cats one in the house and two outside. They have all loved this wonderful flavor. I can certainly tell because they are even growling. It’s a good thing but a bad thing too right! Anyways I just separated the food father. I love that there is added minerals and vitamins and my cats are getting good nutrition from this food. The bag is also appealing I have to add I love the look! One of my fur babies is on a strict diet and I was able to let him eat this food with no problems.
My cat Hermione can sometimes be a picky eater, so I have to be careful on what foods to choose for her to eat. She has literally refused food that she didn't like the smell of. Not only did she love the taste of this cat food, but I love the added health benefits. It's a win, win for both of us and I am so happy we tried this cat food. Wonderful and I recommended it to my sister and fundome who wants a great food for their cat.
I wasn't sure if my cats would like this but my cats loves this stuff. So if my picky cats like it, I like it. The pieces are nice, palatable size that works even for younger, smaller cats. Great, healthy ingredients that I can feel good about feeding my cats! The ingredient list is pretty clean and clear. It's really high quality food with fat, protein, and fiber all within what limits. This is a good choice if you're looking to switch to grain free for better health of your cats. No stomach upsets, and my cats never let the bowl stay full. I'm extremely happy with this product.
I got to try this free OMG it's the best food I have given to my cat she loves it nice and good for her she loves it more then or food I have brought she wants more and more I can't not believe how much my cat loves it!
My little guy started eating this as soon as I put it on his plate. There is an advisory on the bag to do a 7-10 day transition from his old kibble to this kibble by adding an increasing mixture each day. I actually didn’t do this. My cat is pretty good about not puking or getting sick so I just gave him nothing but this kibble when I got it and he was fine. But if your cat is a little more sensitive then I would definitely transition slower. My cat usually isn’t even big on fish flavor (he’s a beef guy) but he loves this and hasn’t gotten tired of it yet and I’m halfway through the bag. The main ingredient is Arctic char (rather than filler with a little bit of char thrown in...yay), so that’s probably why he’s loving it. There’s also a comprehensive chart on how much vitamins and minerals there is in the kibble.
I want my fur babe to be around as long as possible so I’m glad Purina is helping me keep him healthy. Only complaint I have is there is a picture that is a bit misleading on the bag. The “actual size kibble” picture isn’t actual size. The kibble is much smaller.
One other thing I do want to note, this kibble is not soft, not rock hard but not tender or soft in any way. So those of you with mature cats that may be getting loose teeth might want to keep that in mind.
My cat Skippy LOVES this food! Usually he just takes a few bites and then turns his nose up at the bowl. But this flavor- he devoured it! Must taste pretty good because all I heard was Skippy munching and crunching on all the bits. Keep up the great work with this product. Skippy will be well fed now!
I'm very glad I got Purina Beyond cat food, flavor Icelandic Arctic Char and Lentil, for my cat, and so is he! This is definitely our new favorite natural cat food. It's ingredients are amazing and very healthy for my cat. It has 38% protein, no corn, wheat or soy, no artificial colors, flavors or preservatives and also includes added vitamins, minerals and nutrients. So healthy, so affordable and my cat absolutely loves it! I will definitely be purchasing this cat food again!
my cat loves this food Grain Free Arctic Char & Lentil Recipe Natural Dry Cat Food With Added Vitamins, Minerals & Nutrients. haven't had any problems with this at all the cat seems to love this food love that it has added vitamins
My cat really likes this food! He took to it right away. I like this food cause it don't have a bad smell when I opened the bag. Plus, this food have a lot of nutritional value that a cat needs. An more good value that my cat needs being inside cat.
My cat loves this cat food! I was really happy about being able to give her healthy and natural ingredients. I love knowing that she’s getting her nutrients and vitamins. She devours this! She’s ready and waiting at the bowl when it’s meal time! I’m definitely going to keep using feeding to her from now on as she loves the flavors and I love that it’s healthy for her and has natural ingredients.